About us
The story behind Tapee
We exist because we kept seeing the same pattern — and decided to fix it.
The problem
A decade of building. The same problems keep showing up.
After a decade working as a technologist across healthcare, education, sport, accounting, audit, drinks, pen testing, and sales — the pattern became impossible to ignore. Every business we worked with had the same story.
They knew AI could transform their operations. They'd run experiments. Maybe even hired a consultant or two. But nothing ever made it to production.
The real problem was rarely the technology. It was a lack of strategic direction. Teams building what they liked, not what the business needed. No alignment between people, process, and product. Trying to do too much at once. And no idea how to take something from proof-of-concept to production.
What was missing wasn't another AI tool — it was a product mindset. The discipline to focus, iterate fast, and ship something that actually works in the real world.
Tapee exists to bring that mindset to enterprises.
The founder
Meet Ryan
Ryan has spent a decade as a technologist — building products, architecting solutions, and leading technical teams across industries from healthcare and education to sport, accounting, and cybersecurity.
He spent nearly five years inside Engine B, a venture-backed startup that reached a successful exit. As an engineer, solution architect, and technical product leader, he built automation that ingests ERP data, standardises it, and delivers real workflows at scale for large enterprise organisations.
Before that, he helped healthcare businesses navigate post-acquisition integration, scaled education software companies through to exit, and delivered technology solutions across everything from alcoholic beverages to BPO for sales teams.
The common thread? Every business — regardless of industry — struggled with the same things. No clear strategy. No alignment between teams. No one who could take an idea from whiteboard to production. AI didn't create these problems — it just made them impossible to ignore.
Tapee exists because the combination of a product mindset and AI can deliver ROI that simply wasn't feasible before — faster iteration, real impact on revenue and EBITDA, and entirely new revenue streams.
Our principles
How we think about this work
Strategy before solutions
AI doesn’t fix a lack of strategy — it exposes it. We start by understanding where you’re going and why, then figure out whether AI is the right way to get there. If it isn’t, we’ll tell you.
Product mindset, not project mindset
We don’t deliver a spec and walk away. We iterate fast, test with real users, and ship production-grade solutions. That’s how you get ROI that wasn’t feasible before AI.
People alignment over technology
The biggest blocker to AI adoption isn’t technology — it’s people. We get your whole company aligned, not just the IT team. From the boardroom to the frontline.
Build less, ship more
Most companies try to do too much. We focus on the one or two things that will genuinely move the needle — impact revenue, improve EBITDA, or unlock entirely new revenue streams.
Testimonials
Don't take our word for it
“Immense value in a short period. Ryan picks things up quickly and starts adding value almost immediately. His ability to bridge the gap between technical complexity and business strategy is rare.”
Craig Letton
CEO, Hyble
“Feels like an extension of the team. Ryan is adept at bringing technical expertise into context for leaders to make strategic decisions. You don’t feel like you’re managing a vendor — it feels like he’s one of your own.”
Garrett Sprague
CEO, Smplicare
“Exceptional talent for translating complex technical concepts into language business stakeholders can easily understand. This is incredibly rare in the AI space.”
Jennifer Eilertson
Technical Program Manager
“Absolute paragon of enthusiasm and drive. If he doesn’t know how to do it, just give him 5 minutes. The energy and pace he brings is unlike anyone I’ve worked with.”
Dr. Keith James Symington
CTO, Engine B
Let's see if we're the right fit.
Book a 30-minute discovery call. We'll talk through your operations and identify where AI could make the biggest impact.
Book a Discovery Call